Public Preference Analysis and Social Benefits Evaluation of River Basin Ecological Restoration: Application of the Choice Experiments for the Shiyang River, China

Revealing public preferences regarding the ecological restoration of a river basin and evaluating the associated social benefits provide important references for the development of related policies. Taking the Shiyang River Basin as an example, this study quantified and analyzed the difference in public preferences regarding the ecological restoration of the river basin by the choice experiments method and the random parameters logit (RPL) model. It also evaluated the social benefits of river basin ecological restoration. .e results showed that (1) .e residents all hoped to improve the ecological environment of the Shiyang River Basin and were willing to bear certain restoration costs. (2) .ere were significant differences in public preferences for ecological restoration of the river basin. .ese differences existed between the upper, middle, and lower reaches of the river and between urban and rural residents. (3) .e average annual cost of ecological restoration that the basin residents were willing to pay was between 505.833∼ 948.571 RMB yuan, and the total annual benefits of ecological restoration were 381.2 million RMB yuan. Based on these conclusions, the following recommendations were made. First, future ecological and environmental policies should be further combined with public preferences; and even cross-regional ecological compensation can be introduced to balance the interests of different social groups, to win public support. Second, increased water-saving technology in industries and agriculture, residents’ awareness of water conservation, and the management of water pollution measures should be promoted in order to improve the ecological environment of the river basin. .ird, the budget for the ecological restoration of the Shiyang River Basin should be 381.2 million yuan per year. Costs should be controlled while meeting the restoration goals.


Introduction
e ecological environment of a river basin is an important material basis for human survival and development. However, with the rapid development of society and the economy, exploitation of human water consumption and water pollution have become increasingly more intense. It has seriously threatened human survival and sustainable social and economic development [1][2][3]. Using targeted ecological restoration measures to achieve conservation and restoration of the ecological environment of a river basin has become a consensus approach in society [4,5]. However, because the ecological restoration of a river basin has strong characteristics of public goods, market failure is often considered to be one of the main causes of ecological deterioration. Necessary administrative measures are required to ensure effective supply [6,7]. erefore, China has introduced a series of relevant policies and measures for river basin ecological restoration, such as the Action Plan for the Prevention and Control of Water Pollution, the Ecological and Environmental Protection Plan of the Yangtze River Economic Belt, and the Key Management Plan of the Shiyang River Basin. In addition, the Report of the 18th National Congress of the Communist Party of China also made it clear that the development of ecological civilization should be progressively promoted and placed in a prominent position.
At present, however, the implementation of ecological restoration policies by the government encounters two issues. On the one hand, the public, who has a strong demand for ecological restoration, is also a key force in promoting ecological restoration [8,9]. Policies can achieve restoration goals and remain sustainable only if they are actively supported by the public. Otherwise, it is highly likely that social resources will be wasted without being effective [10][11][12]. However, in practice, because of the asymmetry of governments' access to information, their decision-making often has limitations, which can lead to government failure [13,14]. On the other hand, due to the lack of involvement of market mechanisms, ecological governance can bring social benefits without a specific market price to follow. is leads to the lack of a basis for cost-benefit analysis of governance policies, which leaves the rationality of the input-output ratio of governance policies in question [15,16]. erefore, clarifying the public preferences and social benefits of ecological restoration in a river basin and incorporating them into relevant policy development can help compensate for the information asymmetry between policy makers and the public and improve the efficiency of fund allocation for ecological restoration. Doing so also helps correct biases in policy design and enhances its scientific basis, effectiveness and sustainability [17][18][19].
In terms of quantifying the public preferences and social benefits of ecological restoration, a choice experiment (CE) among the stated preference methods has gradually gained the attention of researchers [20,21]. e theoretical basis of CE is a random utility approach. e basic assumption is that respondents make choices based on maximizing their utility, thus turning choice problems into utility comparison problems [22,23]. By combining representative restoration indicators into a clear plan and giving respondents the opportunity to make a trade-off between different restoration indicators, CE provides access to more information on preferences as well as the possibility of a flexible calculation of the social benefits of different levels of restoration. erefore, it has been considered one of the most promising research methods in the field [24][25][26][27].
e current CE studies on river basin ecological restoration include the following. Weber and Stewart [28] calculated the fact that the Albuquerque river basin restoration under the Middle Rio Grande project could bring more than $150 USD per household per year of social benefits for the local residents. Zander et al. [29] estimated the benefits of ecological restoration of the Daly River at approximately 6 million USD. Minjuan et al. [30] analyzed the preferences of the residents of the Shiyang River Basin to different restoration indicators. e results showed preference differences among residents ofthe upper, middle, and lower reaches. Shi et al. [11] took the Shaanxi section of the Wei River Basin as an example and showed that there were preference differences between urban and rural residents for ecological restoration of the river basin. Chen et al. [31] explored the differences in public preferences regarding ecological restoration in the Zenne River Basin and their sources. e results showed that urban residents had a strong preference for protecting the biodiversity of the river basin. Tao et al. [32] used the Heihe River Basin as an example and showed that including the differences between urban and rural residents in ecological restoration could improve the accuracy of social benefit evaluations. Research by Da Costa and Hernandez [33] showed that improving the ecosystem services of the Taravo River could result in a benefit increase of 128 Euros per year for the local residents. e existing studies lend a rich reference value to this article, but two shortcomings exist. First, due to the differences in natural geography in the upper, middle, and lower reaches of a river and different levels of socioeconomic development in urban and rural areas, public preferences regarding ecological restoration in a river basin tend to show large differences [11,30]. Currently, there is a lack of consideration of the river basin section and urban versus rural factors in the relevant research. erefore, it is difficult to provide more effective information on relevant policy development. Second, in the process of social benefits evaluation, the differences in public preference regarding river basin ecological restoration were not paid enough attention, which affected the accuracy and effectiveness of the benefits evaluation results.
In summary, this article used CE to build a hypothetical market. By simulating market trading behavior, the public's WTP for ecological improvement was evaluated [34].
rough econometric analysis, the differences in public preferences were revealed, and the corresponding social benefits were calculated on this basis. e innovative points of this article included (1) focusing on public preference regarding river basin ecological restoration and the group differences, which helped to enhance the scientific basis of policy development and obtain wide public support, (2) incorporating the differences in public preferences into the social benefits evaluation of river basin ecological restoration, which improved the accuracy of the evaluation results and (3) improving the implementation process of CE and the effectiveness of data collection from index system development, questionnaire optimization, and error control.

Research Methods
Based on the implementation steps proposed by Hensher et al. [23], the research outline of this article was as follows.
(1) Historical and present information about the ecological environment of the river basin was collected. (2) e relationship between the ecological environment of the river basin and the productivity and life of the residents was clarified. (3) Based on a pilot survey, focus group interviews, and expert consultations in related fields, an index system was developed to describe the state of the ecological environment of the river basin. (4) Restoration plans using orthogonal experimental design were designed and optimized. (5) A CE questionnaire was generated and further improved through a second round of pilot survey application. (6) A CE survey was conducted through one-to-one interviews on-site to obtain the interviewees' WTP. (7) e utility function of the respondents was estimated, and public preferences and corresponding social benefits were quantitatively analyzed using an econometric model. 2 Discrete Dynamics in Nature and Society e econometric model used in this article was the random parameters logit (RPL) model, which was used to estimate the residents' utility function. In this model, respondents' preferences for a certain indicator (variable) can be assumed to be heterogeneous, and their coefficient can be specified as random. If a coefficient is specified as random, we can estimate not only its location parameter (mean) but also its scale parameter (standard deviation), and the significance of the scale parameter was used to test for heterogeneity.
e preference parameter was set as a distribution and not limited to a set value, which better reflected the reality [35]. Here, respondent n's utility under river basin ecological restoration scenario sU ns is described as [36] U ns � V ns + ε ns � α n ASC ns + K i�1 β ni X nis + c n WTP ns + ε ns . (1) In formula (1), V ns represents the measurable portion of the respondent's utility.ε ns represents the unobservable portion of the respondent's utility. It is generally assumed that the error term of the utility function follows the extreme value type I distribution (i.e., the Gumbel distribution) and the independent and identical distribution. e alternative specific constant (ASC) is associated with the status quo is 1 when the respondent chooses the alternative of not taking ecological restoration measures and 0 otherwise, reflecting the baseline utility that maintaining the current ecological environment can bring to the respondent. X nis indicates the value of the restoration indicator i when respondent n selects scenario s. WTP ns indicates respondent n's WTP for scenario s. α n , β ni , and c n are the coefficients that reflect respondent n's preference level, and φ n � (α n , β n , c n ).
erefore, the probability of respondent n selecting scenario s only among T ecological restoration scenarios is Maximum likelihood estimation was used to obtain coefficients α n , β ni , and c n in the formula above [37]. On this basis, the implicit price (IP) of each indicator was calculated. IP is essentially the marginal rate of substitution of the nonmonetary indicators and monetary indicators. It is also the respondent's marginal WTP for the nonmonetary indicators. It enhances the comparability of public preferences for restoration indicators and the readability of model estimates. For nonmonetary indicator k, its IP can be expressed as In formula (3), IP ni reflects the IP of restoration indicator i for respondent n. at is, when restoration indicator i is raised or lowered by a unit, the monetization effect that can be brought to respondent n will increase or decrease.
Further, the respondent's compensating surplus (CS) was calculated using the following formula [36,38]: In formula (4), CS ns is the respondent's CS when the river basin is restored to scenario s. Q 0 is the overall state of the river basin environment when restoration measures are not taken. Q s is the overall state of the river basin environment represented by scenario s.X i0 is the value of restoration indicator i when restoration measures are not taken. X is is the value of restoration indicator i when the river basin is restored to scenario s.

Overview of the Study Area.
e area studied in this article was the Shiyang River Basin located in Gansu Province. It is one of the four inland rivers in the arid and semiarid areas of northwest China (see Figure 1). In the past few decades, the rapid decline in water quantity and the excessive amount of water allocation for human production and living have caused excessive drainage of the ecological water distribution.As a result, the Shiyang River Basin has faced a series of ecological and environmental issues, such as a decline in the groundwater level and intensification of land desertification [30,39]. Furthermore, due to untreated industrial and domestic sewage discharge, the water quality in some areas in the basin once dropped to "class V" (the poorest level). In addition, the east, west, and north sides of Minqin County in the lower reach of the Shiyang River Basin are surrounded by two major deserts, the Tengri and Badain Jaran deserts. e average annual precipitation is only approximately 100 mm, and annual evaporation is more than 2600 mm. It is one of the areas with the most serious water shortage in China.

Indicators.
High-quality and sufficient water resources are key for ensuring the function of a river basin ecosystem and an important determining factor for ensuring the effectiveness of the ecological restoration of a river basin. Especially for dry inland river basins, increasing ecological water allocation and improving water quality in the river basin are direct and effective approaches Discrete Dynamics in Nature and Society 3 to protect and restore the ecological environment. erefore, in this study, ecological water allocation and river basin water quality were selected as the restoration indicators. e specific meaning of the indicators and their level settings are as follows. e first aspect is the ecological water allocation indicator. ere are different degrees of water shortage in the upper, middle, and lower reaches of the Shiyang River Basin and significant differences between the basic amount and actual needs of water in different segments of the river [40,41]. erefore, in this paper, the ecological water allocation was further divided into three indicators for each region: upper, middle, and lower reach ecological water allocation. Of course, the increase in ecological water allocation is not generated out of thin air. It is obtained through the conservation of industrial, agricultural, and domestic water (e.g., adoption of water conservation technology and increased awareness of water conservation among residents) as well as improvements in water resource management in the river basin (e.g., scientific allocation, clarifying water rights, and water price regulation) while ensuring the basic water supply of various sectors. e ecological water allocation of different sections was determined based on the historical and current water consumption of the Shiyang River Basin. e total water consumption and potential water savings of each sector in the river basin were estimated. Combined with the opinions of the local administrative departments and experts in related fields, the maximum amount of ecological water allocation was calculated. Finally, the total amount was allocated according to the existing ecological water allocation in each section (shown in Table 1). To ensure that the ecological water allocation indicator was easy to understand for the respondents, the general ecological effects associated with the increase in ecological water allocation were described during the survey. Based on the irrigation quota of 215 m 3 /Mu for artificial shelterbelt forests, an increase of 10 million m 3 water allocation could irrigate an additional 465,000 Mu of shelterbelt forests each year. e second indicator was water quality. Hongyashan Reservoir is Asia's largest artificial reservoir in a desert, known as the "pearl of the sea;" it has many functions such as flood control, drought prevention, aquaculture, and tourism. In addition, the reservoir is located in the lower reach of the Shiyang River Basin and can reflect water pollutions issue in the whole river basin. erefore, it has been a social focus point and conducive for CE surveys. According to the Shiyang River Basin Water Resources Bulletin, the water quality for Hongyashan Reservoir decreased to class V in approximately 2004. After restoration, water quality improved to class IV but remained heavily polluted. Combined with the opinions of the Shiyang River Basin management department and experts in related fields, it was determined that an ideal goal was to raise the water quality to class III through further pollution prevention and control; this goal was achievable.  Another indicator was WTP. Protection and restoration of the ecological environment of the river basin require governance measures, which are associated with costs and require the residents to pay some necessary costs. Of course, these costs are not necessarily in the form of cash. ey might be passed on to food prices, taxes, and tickets to recreational sites in various forms, such as rising water prices, increasing pollution control and developing ecological protection areas.
ey are ultimately reflected in increases in cost of living. e levels of WTP were determined mainly based on a pilot survey using the contingent valuation method (CVM), and we found that most of the residents in the survey were willing to pay less than 300 yuan.
In addition, there are two points to note about the indicator values. First, the levels of the indicators were set considering the "equal-distant principle" and "rounding principle" to avoid causing cognitive barriers for the respondents. e number of levels was randomly generated on the basis of meeting these principles. Second, the ecological water allocation and the water quality were the levels expected to be achieved in 10 years. It was assumed that the change in the indicator values was continuous during the 10 years.

Questionnaire Design.
Based on prior research, each CE questionnaire provided the respondents with three choice sets (i.e., every three choice sets were an experiment requiring each respondent to make three separate choices). Each choice set included three alternatives [42,43]. Figure 2 shows one of the choice sets. "Alternative 0" represents no restoration measures. "Alternative 1" and "Alternative 2" represent different levels of management measures.
As shown in Table 1, based on the indicators and their level values, there were 216 possible alternatives (3 * 3 * 3 * 2 * 4) ( e level of each indicator corresponding to "0" WTP is a fixed value, that is, the state when no governance measures are taken. erefore, only four levels of the WTP are entered into the permutation and combination.), 23,220 possible choice sets (C 2 216 ), and 2.696 * 10 8 possible CE questionnaires (C 2 23220 ). If all the possible CE questionnaires were tested, it would take a massive amount of labor and resources and would be difficult to achieve [44,45]. erefore, this article used "Ngene 1.1.1" to carry out an orthogonal experimental design. Some representative CE questionnaires were selected based on orthogonality. Finally, a total of 12 CE questionnaires containing 36 choice sets were generated. e results of the efficiency measure of the orthogonal experiment had a D-error of 0.000504 and an A-error of 0.034161 (Both D-error and A-error are derived from the progressive variance covariance matrix. e D-error takes the determinant of the matrix, and the A-error takes the trace of the matrix. e ideal experimental design can achieve the minimization of the two.). e following explanations need to be made regarding the CE questionnaires. First, in "Alternative 1" and "Alternative 2," at least one indicator has been improved compared to "Alternative 0." Second, there is no difference in terms of priority between the two alternatives with restoration measures. ird, because the focus of restoration measures may be different, the indicator values in the highpayment alternative are not necessarily all higher than the low-payment alternative. Fourth, if the values of the indicators in one restoration alternative are all higher than in the other alternative, the amount of payment for that alternative is also higher than the other (For a normal commodity, if all the indicators of one commodity are better than the other, then its price should also be higher than the other. erefore, if the choice sets obtained from "Ngene 1.1.1" were not in line with common sense, they had to be adjusted.). Based on Table 1: Ecological restoration indicators for the Shiyang River Basin.

Restoration indicators
Meaning these guidelines, the rationality of each choice set and CE questionnaire was examined.

Experiment Optimization.
e accuracy of the respondents' understanding of the questionnaire and access to appropriate information are keys to the success of CE [32,46]. erefore, the following measures were taken to optimize the experiment. First, the CE questionnaire was designed with a combination of graphics and text (as shown in Figure 2), making the policy scenarios more visual.
Consequently, the experiments were more interesting and easier for the respondents to understand. Second, before the formal survey, combining the results from the pilot survey, the description of indicators was further optimized to make sure that the respondents could accurately understand the questionnaire. ird, at the end of the survey, the respondents were asked to self-evaluate their understanding level and attitude toward completion of the questionnaires. e investigators then evaluated the degree of cooperation, understanding, and rigor of the respondents to provide a basis for distinguishing the effectiveness of the CE. Fourth,  before the formal survey, the investigators were professionally trained. e operation process and precautions of CEs were explained in detail to ensure the standardization of the CE survey.

Data and Variable Description
e data in this paper were derived from the field visit and survey of urban and rural residents in the Shiyang River Basin in August 2016. e field research took a stratified random sample, and the survey covered urban residents along the main streets of each urban area. e survey of rural residents covered the towns and villages with different populations, economic situations, and distances from the county center and river and groundwater levels. Ultimately, a total of 760 questionnaires were obtained, of which 736 were valid.
From the existing research, the upper, middle, and lower reaches of the basin are often different in terms of the natural environment and social economic development. Urban and rural residents are also very different in their ability of payment and environmental awareness. ese factors are also important factors influencing the ecological management preferences and WTP among the residents in a river basin [32,47,48]. erefore, we divided the respondents in the survey into 6 groups according to the basin sections as well as their urban and rural categories, as shown in Table 2.
e CE questionnaires was more complex than traditional surveys and not as easy for respondents to understand. Additionally, the experiments simulated a family-based purchase decision. erefore, the field study required the investigators to confirm whether the respondent was the head of the household or whether he or she could make decisions on behalf of the family prior to the experiment.
is was one of the main reasons that the proportion of male respondents in the sample was higher than the proportion of female respondents. In addition, it can be seen from the sample descriptive statistics that the average age of rural residents was higher than that of urban residents. is finding was consistent with the youth and adult labor outflow faced by rural areas of China. Urban respondents' education levels were mainly high school, secondary school, or three-year college. Rural respondents were mainly primary or junior high school graduates. e size of households was largely 4∼5 people, and the proportion of the labor force was between 0.53 and 0.65.
In this paper, the restoration alternatives indicators selected by respondents were counted, as shown in Table 3. e mean ecological water allocation and water quality were improved relatively to the current situation.
is finding indicated that the residents hoped to improve the ecological environment of the basin through ecological water allocation and improving water quality. In addition, the mean ecological water distribution, water quality and WTP showed certain differences between different sample groups.

Results of RPL Model Estimation.
In this paper, the RPL model was estimated using Halton draws with 500 simulations in Stata 15.0 [49,50] (In our study, we estimated the RPL model over a range of draws, respectively (e.g., 50, 100, 200, 300, 400, 500, 800, and 1000 draws), and we found that with 500 times, the results showed stability.). e results are shown in Table 4. For the model estimation, the coefficients of the ecological water allocation and water quality were specified as random, and we could estimate their means and standard deviations. e coefficients of ASC and WTP were specified as fixed, and only their means were estimated.
In previous presurveys, we found that most respondents had a strong willingness to pay to improve the local ecological environment, and, in formal surveys, we also found that only 6.79% did not choose alternatives with restoration measures. erefore, we assumed that respondents had a preference consistency between alternatives with restoration measures and without restoration measures, and the coefficient of ASC was specified as fixed, which is consistent with many studies [37,46]. e coefficient of WTP was specified as fixed, because we assumed that WTP was inversely proportional to the level of respondents' utility, which means that they were constrained by the budget line when choosing alternatives, a commonly observedphenomenon [23,51,52]. From the overall fitting of the model, the likelihood ratios of the six samples all reached a significance level of 1%, indicating that the econometric model was overall statistically significant.
From the mean estimates of ecological water allocation, we observed obvious preference differences between the residents of the upper, middle, and lower reaches. However, the common characteristic was that most residents in the survey wanted the ecological water allocation in their section to increase, showing a strong inclination toward "self-interest." At the same time, it was found that (1) for upper reach urban residents the mean estimation of the ecological water allocation in the upper and middle reaches of the river was not significant, indicating that the increase in ecological water allocation in any section would not increase their utility. (2) Middle reach urban residents hoped to increase the ecological water allocation in not only the middle reach but also the lower reach. e reason might be that changes in the lower reach ecological environment would affect the quality of life of middle reach residents to some extent (e.g., sandstorms mainly originate from the lower reach, etc.). (3) Lower reach urban residents hoped to increase the ecological water allocation in not only the lower reach but also the upper reach. e reason might be that the increase in ecological water allocation in the upper reach would help to restore the upper reach vegetation cover and improve water conservation capacity. In terms of the water quality of Hongyashan Reservoir, the mean values for the six groups of samples were estimated to be negatively significant at a 5% level or above, indicating that the water quality of the reservoir improving from class IV to class III would be beneficial for all residents in the basin.
From the mean estimates of ASC, all results except lower reach urban residents were negatively significant at a 5% level or above. e residents of the Shiyang River Basin had a strong tendency to take ecological restoration measures. In terms of the water quality of Hongyashan Reservoir, the estimated mean values for the six groups of samples were all Discrete Dynamics in Nature and Society 7 negatively significant at a 5% level or above. e payment amount was inversely proportional to the level of utility of residents, indicating that the residents in the survey did not randomly choose the restoration plan without any considerations. It also showed that the CE did well in simulating the consumer behavior of the residents in the survey. From the standard deviation estimates of the coefficients of the ecological water allocation and the water quality of Hongyashan Reservoir, which were specified as random, we saw that they all passed the 5% significance test in six models.
is result indicated that respondents had a preference heterogeneity for each ecological indicatorand that the assumption of preference with the RPL model was closer to the real situation.

IP Measurement.
e estimation results of the RPL model above could reflect whether respondents had a preference for certain restoration indicators. Further IP analysis could quantify the marginal willingness of the residents to pay for the unit change in the restoration indicators and reveal the degree of preference. Table 5 shows the IP of the restoration indicators with a significant estimate at the 10% significance level or greater.    e reason might be that the quantity of ecological water in the upper reach was relatively small, and the total amount of payment was low, resulting in respondents being insensitive to the price of ecological water allocation in the upper reach. (2) For every 1 million m 3 increase in the ecological water allocation in the middle reach, the middle reach urban residents were willing to pay 2.932 yuan, which was lower than the 5.031 yuan the rural residents were willing to pay. e reason might be that the middle reach rural residents were relatively far away from the river. In comparison, the urban residents were closer to the desert and had a stronger sense of ecological crisis. (3) For every 1 million m 3 increase in ecological water allocation in the lower reach, the middle reach urban residents, lower reach urban, and rural residents were willing to pay 1.948, 8.631 and 2.773 yuan, respectively. e marginal WTP of lower reach urban residents was higher than that of rural residents. e reason might be that, on the one hand, the environmental deterioration caused by water shortages in the lower reach areas had been very prominent, and the urban and rural residents had a strong sense of ecological crisis (which was different from the middle reach areas). On the other hand, compared to the rural residents, urban residents had a higher ecological awareness and ability to pay. (4) For the water quality of Hongyashan Reservoir improving from class IV to class III, the marginal WTP of the residents in the survey showed a large difference. e marginal WTP of the upper reach residents was higher than that of the middle and lower reaches. e reason might be that upper reach residents were less concerned about ecological water allocation and more willing to pay for improved water quality. e residents in the middle and lower reaches paid attention to the increase in ecological water allocation and water quality improvement. ey needed to balance between the two based on their limited ability to pay. e marginal WTP of the lower reach residents was higher than that of the middle reach residents. e reason might be that Hongyashan Reservoir is located in the lower reach area, and its water quality has a greater impact on the productivity and life of the lower reach residents. erefore, lower reach residents' marginal WTP was also higher.

CS Calculation.
e CS reflected annual fees that the households in the survey were willing to pay for the increase in ecological water allocation and improvement in water quality of Hongyashan Reservoir. In this study, it was assumed that the restoration indicators could improve the optimal level design; the results of the CS calculation are shown in Table 6. It can be seen that there are some differences in the CS of the residents in the survey. e reason might be that their ecological consciousness and ability to pay were different. Further, according to the number of urban and rural households in the Shiyang River Basin from the 2017 Gansu Statistical Yearbook (data at the end of 2016), the total CS of the urban and rural residents in each basin section was calculated. Summing the CS of each section indicated that the total benefits of the ecological restoration of the Shiyang River Basin each year were 381.2 million yuan.

Conclusion and Discussion
is article used the inland river basin of the Shiyang River as an example. Using a CE questionnaire design, field survey, and RPL model estimation, the social benefits of the ecological restoration of the river basin were analyzed. e main conclusions are as follows. (1) e residents in the survey hoped to improve the ecological environment of the Shiyang River Basin by increasing ecological water allocation and improving the water quality of Hongyashan Reservoir and were willing to bear certain restoration costs. (2) ere were clear differences in public preferences for ecological restoration of the river basin. ese differences occurred not only between the the urban and rural residents but also among the upper, middle, and lower reaches, providing strong evidence for building a cross-regional ecological compensation mechanism. (3) e annual expenses that the  Discrete Dynamics in Nature and Society 9 residents in the survey were willing to pay for ecological restoration of the basin were roughly distributed between 505.833 and 948.571 yuan. Based on these numbers, the total annual social benefits of ecological restoration were 381.2 million yuan. Based on the analysis and conclusions above, the following recommendations should be considered. First, the design of ecological restoration policies in the river basin should consider more public preferences, taking into account the interests of urban and rural residents in the upper, middle, and lower reaches. When necessary, crossregional ecological compensation can be introduced to balance the interests of different social groups to gain more public support. Second, efforts to introduce advanced industrial water-saving technology, promote agricultural water-saving irrigation technology, improve water-saving awareness of river basin residents and strictly control agricultural nonpoint source pollution and urban sewage discharge should be further increased. rough the joint action of various management measures, the ecological water allocation in the Shiyang River Basin should be increased and the water quality of Hongyashan Reservoir should be improved. ird, ecological management measures in the Shiyang River Basin should be implemented. If the annual investment of up to 381.2 million yuan can be made, ecological water allocation in the upper, middle and lower reaches will increase by 8 million m 3 , 40 million m 3 , and 60 million m 3 , respectively, in 10 years. At the same time, the water quality will improve to class III. ese measures are reasonable and effective.
Data Availability e (respondents' WTP and characteristics) data used to support the findings of this study are currently under embargo while the research project was completed. Requests for data (18 months) after publication of this article should be made to Xu Tao (xutao_2013@outlook.com).

Conflicts of Interest
e authors declare that there are no conflicts of interest regarding the publication of this paper.